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The Provident Fund (aka) PF is another name for the pension fund. Though it is a forced saving, it is one of the very good forms of investments. PF serves as a social security for employees working in India. The key purpose of PF is to help employees to save a fraction of their salary every month so that the same can be used in situations such as - he/she is temporarily unable to work or no longer able to work, or at the time of retirement.  Both the employer and employee contribute 12 percent of the basic salary towards EPF. The employees’ 12 percent contribution goes to their EPF, while from the employer’s contribution, 8.33 percent of the total 12 percent is invested in EPS or pension scheme, and the balance 3.67 percent is invested in EPF. Further, the employer also contributes to the administration of the benefits under the Act. The EPF offers several benefits for the employees. EPFO recently highlighted 5 important advantages for being the member of EPF, which are a...

Remarketing, also known as Retargeting, is a clever way of serving ads to people/visitors who have already visited the website. To simplify, the name itself defines the meaning of "Re-Marketing". It allows you to deliver ads that directly target the visitors who have previously visited the website. For instance, the telecom giant Vodafone was executed an ad campaign way back in the early 2000s. The dog follows the boy wherever he goes. The tagline for the entire campaign was “Wherever you go, our network follows”. So, Remarketing campaign ads also do the similar kind of act. How Remarketing Works? Remarketing is an online advertising strategy that allows the advertiser to show targeted ads to the past visitors of their website. It can dramatically boost your conversion rates and ROI. But then, you might be wondering how it actually works? The advertiser will get the remarketing code from the publisher and place the code in their website as per publisher gui...