iNoryaSoft

Imagine you own a start-up. What would be your major goal? Obviously, to bring your idea into the market and give it a life by reaching the right people.   How as a start-up you could get your voice heard? In the recent years, the online retail sales have grown by 11.1% and the sales through mobile devices have grown by 23.7%, per a recent study. Undoubtedly, there is a huge potential through digital platforms. Thanks to this digitalization! The above statistics encourage and compel a business, moreover a start-up, to invest seriously in Digital Marketing. Whatever be your business type (a start-up, small, or medium) – Digital is the right choice to get connected with your people and generate revenue. On the other hand, a recent survey conducted among the small business owners showed that, one in seven doesn’t plan to implement a digital marketing strategy in 2018. The reason stated was small businesses don’t find time for marketing. Most of the small business...

One of the biggest challenges for most of the business organizations is to grab the attention of the target audience within the stipulated time.  “Visuals” in the form of brochure, infographic, image, or rate card is a great tool for striking the right cord.  Undoubtedly, the role of visual graphics in digital marketing plays a key role on Brand Awareness, Lead Generation, Engagement with Clients, and a lot more… But then, what kind of an impact does a visual graphic content create? The ability to create images that we see or imagine is one of the major defining aspects of humans. It is an indisputable fact that we humans are basically “visual creatures” . Human brain could recognize visual objects easily than a block of text message. “Do you know? Human brain recognizes familiar object within 100 milliseconds & familiar faces within 380 milliseconds” Now, you will be able to guess the reason, as to why organizations use visual graphic content for their m...

Many business people feel that the traditional marketing is fading away. Despite, where your audiences are present, one important thing to be noted is that – the impact of digital technology on consumers is increasing drastically, showing high positive signs. Digital marketing is an online marketing technique that allows organizations to market their products and services through website, social media, and other digital platforms. Digital marketing isn’t simply another platform for advertising your products and services. It has the potential to transform the way your business would reach and engage the targeted customers. Digital Marketing is one of the extended marketing platforms to build your brand presence in this digital era. Now, digital marketing has become an integral part of the overall marketing plan for most of the businesses. Business organizations find it difficult to ignore the need to incorporate digital marketing strategies in their businesses. Digital ma...

When was the last time you checked your social media account?   A few months or a few weeks ago??? Definitely NO; it would be a few hours or a few minutes ago. Isn’t it?  With the evolution of Internet and uphill of technologies, the usage of social media platforms has increased drastically and is still expected to go further and beyond. Individuals, communities, and business organizations use social media platforms to consume, create, share, discuss, and modify user-generated or pre-made content that is posted online. But then, social media platforms can be utilized in several other ways as well. Have you ever thought of using social media for fulfilling your business goals?  If you’re a business owner, willing to establish your business amongst your Target Group – then social media is not a choice, but mandatory in this digital era. How would you convert a product into a brand? But before that, hope you know the difference between a product and a brand?...

One of the best ways to drive traffic to your website is through blogs. It can be a corporate website, an e-commerce website, or any other online services for that matter. By updating often and adding new posts on your blog space, you can acquire more visitors and users, helping the search engines to consider and index websites for fresh serving contents apparently. There are numerous techniques to be practiced while opting blog as one of the sources to drive traffic to your website. Here are the vital steps and strategies that bring more visitors when followed implicitly.  Have a Quality Design for the Blog Firstly, make sure you have a proper and a professional blog template to post your activities  The compatibility should be great even with the smallest of devices, ranging from desktop to mobile phones The readers viewing your blog posts must be able to correlate things of the subject precisely, irrespective of the devices they use  Exhibit and display ...

iNoryaSoft, a leading IT Solutions company in Chennai, has been catering Digital Marketing and Technology Solutions for numerous start-ups and established businesses for more than a decade now. It all started in the year 2005, as a humble beginning with a synergized thought-power of few gentlemen from Nellore.  Started up with a small office unit - less than 100 square feet, 4 desks - the company has grown stupendous in all these years. Even though the origin seems to be simple, there was a strong purpose to fill the technology gaps both in Indian as well as the US market. We were then called as Chadive Tech Center, named after the founder and former CEO, Mr. Haranath Reddy Chadive. When technology was at an emerging phase, we stood tall and bold by providing smart technology solutions. iNoryaSoft, as a Brand, still believes that one of the great successes for it's business model is creating “customer delight” for the first time and every time. The organization has been well ...