iNoryaSoft

Imagine you own a start-up. What would be your major goal? Obviously, to bring your idea into the market and give it a life by reaching the right people.   How as a start-up you could get your voice heard? In the recent years, the online retail sales have grown by 11.1% and the sales through mobile devices have grown by 23.7%, per a recent study. Undoubtedly, there is a huge potential through digital platforms. Thanks to this digitalization! The above statistics encourage and compel a business, moreover a start-up, to invest seriously in Digital Marketing. Whatever be your business type (a start-up, small, or medium) – Digital is the right choice to get connected with your people and generate revenue. On the other hand, a recent survey conducted among the small business owners showed that, one in seven doesn’t plan to implement a digital marketing strategy in 2018. The reason stated was small businesses don’t find time for marketing. Most of the small business...

One of the biggest challenges for most of the business organizations is to grab the attention of the target audience within the stipulated time.  “Visuals” in the form of brochure, infographic, image, or rate card is a great tool for striking the right cord.  Undoubtedly, the role of visual graphics in digital marketing plays a key role on Brand Awareness, Lead Generation, Engagement with Clients, and a lot more… But then, what kind of an impact does a visual graphic content create? The ability to create images that we see or imagine is one of the major defining aspects of humans. It is an indisputable fact that we humans are basically “visual creatures” . Human brain could recognize visual objects easily than a block of text message. “Do you know? Human brain recognizes familiar object within 100 milliseconds & familiar faces within 380 milliseconds” Now, you will be able to guess the reason, as to why organizations use visual graphic content for their m...

People who are under employment should be knowing about ESI and its benefits. The Employees’ State Insurance Scheme (ESIS) is a self-financing social security scheme that helps Indian workers in case of an emergency. But then, do you know how it works? Let us read through the basics and benefits of the ESI Scheme. ESI Scheme - Simplified The Employees’ State Insurance (ESI) scheme is a social security and health insurance scheme for Indian workers. The ESI Act 1948 protects the employees against the events of sickness, maternity, disablement, and death due to employment injury and provides medical benefit to the insured employees and their families. The scheme provides financial assistance to compensate the loss of wages for non-working days due to sickness, maternity, and employment injury. The ESI funds are maintained by the employer and employee contributions. There is a monthly fixed contribution of 1.75% from the employee and 4.75% from the employer. The establis...

Code Refactoring – An Overview Refactoring is the process of improving the performance of the code after it has been developed by changing only the internal structure and not changing the external functionality of the code. Refactoring improves the non-functional attributes of the application such as readability, maintainability, and extensibility of the code.  It also reduces the complexity and can also help software developers to find and fix any hidden bugs in the application by removing unnecessary complexity and by simplifying the program logic. On the other hand, if the refactoring is not done well, it can lead to the introduction of new bugs in the system or break the existing functionalities. When we are continuously refactoring the code, it becomes more and more easy to work with. However, the need for urgent maintenance activities, need to avoid downtime and the pressure to deliver features to the customer quickly prioritizes the time-to-market factor over the cod...

Many business people feel that the traditional marketing is fading away. Despite, where your audiences are present, one important thing to be noted is that – the impact of digital technology on consumers is increasing drastically, showing high positive signs. Digital marketing is an online marketing technique that allows organizations to market their products and services through website, social media, and other digital platforms. Digital marketing isn’t simply another platform for advertising your products and services. It has the potential to transform the way your business would reach and engage the targeted customers. Digital Marketing is one of the extended marketing platforms to build your brand presence in this digital era. Now, digital marketing has become an integral part of the overall marketing plan for most of the businesses. Business organizations find it difficult to ignore the need to incorporate digital marketing strategies in their businesses. Digital ma...

When was the last time you checked your social media account?   A few months or a few weeks ago??? Definitely NO; it would be a few hours or a few minutes ago. Isn’t it?  With the evolution of Internet and uphill of technologies, the usage of social media platforms has increased drastically and is still expected to go further and beyond. Individuals, communities, and business organizations use social media platforms to consume, create, share, discuss, and modify user-generated or pre-made content that is posted online. But then, social media platforms can be utilized in several other ways as well. Have you ever thought of using social media for fulfilling your business goals?  If you’re a business owner, willing to establish your business amongst your Target Group – then social media is not a choice, but mandatory in this digital era. How would you convert a product into a brand? But before that, hope you know the difference between a product and a brand?...