From Concept to Reality: A 7-Step Process on Logo Design
Turn around and have a look… How many logos can you spot out in a fraction of a second? 5? 10? What is so special about these logos? What do they convey? Identification is what really matters in branding. Right? The primary role of a logo is to identify a brand, product, business, or service. It serves as a recognizable representation of a brand or a product. In fact, a logo effectively communicates “on behalf of the brand”. Though they look small, they possess the brand message and obviously, carry a lot of meaning. Designing the right logo for a brand comes with a whole lot of responsibility along with challenges. To combat such a complex challenge, brands prefer to hire a professional logo designer outside. At times, companies can also opt for freelancers to work with. Do you know what it looks like to create a logo from the scratch? From the initial conceptualization to the final “LOGO”, what goes into the logo design process? Read further to know how des