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How to Become A Skilled Writer: A Complete Writing Guide

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Finding it hard to come up with new ideas for your blog post? One of the key challenges that bloggers and content writers face constantly is coming up with unique content on an ongoing basis.  Many people think that with years of experience and expertise, you will be able to create that finest content. But that is not the reality! Even writers and bloggers who have years and years of expertise often find it difficult to come up with new ideas every time daily.  So, What Matters?  With millions and millions of blogs out there, you may feel that every worthwhile topic on the internet had already been covered.  What matters are the quality and original content—these two prime factors determine the success of a blog. You might want to look at those blogs that you read or come across daily. Most likely you choose to read some of them again and again because you love these articles.  At the same time, all the articles that are published are not groundbreaking. However,

From Concept to Reality: A 7-Step Process on Logo Design

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Turn around and have a look… How many logos can you spot out in a fraction of a second? 5? 10? What is so special about these logos? What do they convey?  Identification is what really matters in branding. Right? The primary role of a logo is to identify a brand, product, business, or service. It serves as a recognizable representation of a brand or a product. In fact, a logo effectively communicates “on behalf of the brand”.  Though they look small, they possess the brand message and obviously, carry a lot of meaning. Designing the right logo for a brand comes with a whole lot of responsibility along with challenges.  To combat such a complex challenge, brands prefer to hire a professional logo designer outside. At times, companies can also opt for freelancers to work with.  Do you know what it looks like to create a logo from the scratch? From the initial conceptualization to the final “LOGO”, what goes into the logo design process?  Read further to know how des

SMO Checklist: 7 Essentials for Running Successful Facebook Ad Campaigns

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Want to boost your company’s brand awareness? Have you ever thought about what a Facebook Ad can do to your brand?  Research says, on average, Facebook houses 1.45 billion active users per day – from students to college-goers, companies – for business purposes, and even CEOs of topmost brands. Now, when the whole community is out there on Facebook, isn’t it the right place for brands to connect with the audience?  But then, it is not as simple as you think!  When it comes to social media advertising or marketing, Facebook plays a prominent role. If you have a brand, then Facebook is one of the right platforms to find your target audience. Running Facebook ads would reap you out great benefits, but the process isn’t that easy.  Facebook ad campaigns are not just for selling alone, they convey our values, culture, success story, mission, and a lot more. In fact, they help you forge an instant connection with your target audience.  If you’ve already tried using Fac

SEO Checklist: 7 To-Do Daily Tasks to Boost Your Website Rankings

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An important aspect of implementing SEO is to make the website easy for the users as well as for the search engine bots to understand. Although Search Engine Optimization algorithms have evolved a lot, SEO experts might still feel difficult to know where to begin the SEO essentials. Search Engine Optimization isn’t a big thing, but then it involves a huge amount of time and effort. If you want to see visible results and to make SEO successful, you must know to prioritize the SEO tasks effectively. To simplify, SEO is all about performing some specific tasks in a repeated sequence over a period of time. Though it may seem easy, prioritizing SEO tasks is the most common thing that brands usually mess up with. Even if a single task goes out of order, then the brands must spend a lot of time and effort to get back in track and meet up their goals.